I'm starting to get pretty sick of some of the BS a Amazon has been pulling, not just with pricing, but also tax deals with states, prime music, and shipping irregularities. I have no problem moving on to something else like Google, or whoever. As soon as Apple Pay is prevalent across the web I suspect I'll be buying far less junk from Amazon and far more from whatever random retailer has the absolute lowest price - and eventually dumping Amazon Prime. The Echo is king of the mountain today, but there may be a new king in a year or two.