Thanks to Amazon Tech support for a partial solution. The Equalizer on the Echo Show indeed does not control the Echo Sub.
However the voice command "Alexa set bass higher, lower, mainimum or maximum" do control the Sub level'
Also the Equalizer on the app also sets bass level .
After much experimenting I conclude that the sub level is still to much too high. Bass notes from a piano, base, Tuba etc. all sound uniquely different when playing the same low note. That difference is in the harmonics or overtones characteristic of the instrument. If the fundamental tone is louder than the harmonics the identity of the instrument is lost and the resulting sound is what is often called boomy. And boomy it is. The bass for the Sub needs to be cut back such that the base notes sound instrumental. Best would be a separate Sub level control. I believe this Sub has great potential an if Amazon does not provide this I plan to add a L-pad attenuater to the speaker.
I have for the time given up and I am using a bluetooth 2.1 system which produces plenty of hefty bass in good balance with upper tones.