I'm getting really sick of TV/Radio commercials intentionally activating Alexa. There was a recent commercial on TV that purposely activated Alexa by saying something like "Alexa, who's the number one car dealer in ..." In the commercial they showed an Echo giving the answer. The real Echo obviously doesn't know what they're talking about. But it still responded and said "Sorry, I don't know that one."
Amazon really needs to let users pick their own wake word. Before you know it, everybody's gonna start exploiting this. It will get really annoying really fast, especially for people who like to leave their TV on while they sleep.
For now I've changed my wake word to Computer. I was hoping that when I say "Computer..." I could get that Star Trek beeps. I know I can turn on the beep when Echo hears the wake word, but I want the specific Star Trek beeps.