>>> I disagree unless you preorder every new gadget or device. :-)
Nope. Not anyone orders, preorders or buys EVERY new gadget; most can't afford to, for one thing. If you want to check on the definition of "early adopter", I refer you to any basic marketing college textbook, or. . . . .
Here is a simple definition you can begin with from the Business Dictionary:
In the diffusion of innovation theory, the minority group (comprising about 14 percent) of population which, after innovators, is first to try new ideas, processes, goods and services. Early adopters generally rely on their on intuition and vision, choose carefully, and have above-average education level. For any new product to be successful, it must attract innovators and early adopters, so that its acceptance or 'diffusion' moves on to early majority, late majority, and then on to laggards.
Read more:
http://www.businessdictionary.com/definition/early-adopters.html#ixzz42Maxau47Marketers know this from their study of the diffusion of innovation theory, (which influences their promotional tactics. and is explained here (just read the first section)
https://en.wikipedia.org/wiki/Diffusion_of_innovationsIn this section, you will read that:
"The categories of adopters are: innovators, early adopters, early majority, late majority, and laggards."
So, now you see there is an adopter that comes before an Early Adopter called an Innovator!
Let's use the example of the Echo to help our definition. I would say the people who bought the very first Echos upon getting the early price-break promotional offer from Amazon to pre-order an Echo, were primarily Innovators and some early adopters. The people who bought one shortly after seeing the Echo in action soon after it was in people's homes were mostly Early Adopters, and the folks who bought one soon after seeing the Super Bowl ads are mostly made up of Early Majority adopters. If the rest wait too long, they will be Laggards (and nobody wants to be a laggard!)
Sorry, renegade600, you are not correct in your comment, and you should have checked the exits before making it to be sure no marketing professionals were in the forum; turns out there are, ME. over 30 years in Marketing, a BS degree in Marketing, and a 30 year career involved in marketing the leading college textbook called Basic Marketing. I even spent some fun party times with the authors.
Nevertheless, renegade600, I still love ya!