Hi all!
I am an undergraduate student at the University of Southern California.
For my MKT 406: Advertising Practicum class (with Professor Therese Wilbur), we're required to create, pitch, and test an advertising campaign.
In this survey, we are aiming to learn more about consumer values and gauge interest in several different campaign ideas.
The product that we're creating this campaign for is a pet product that is compatible with the Amazon Echo, hence why I came here to find participants.
Here is the link to the survey:
https://usc.qualtrics.com/jfe/form/SV_blrEsZqmplJSN9PIt's been difficult to find participants for such a small segment, so I really appreciate each and every response. I am also happy to answer any questions you may have!
Thank you so much for your time