I did send feedback on this but doubt it will come to past. Don't know if you noticed, a lot of stores now give the aisle location of a product on their websites or app. It would be nice if you could ask alexa where the item is instead of having to search for it in the store or find some associate who will claim it is not their area to help. I am already wearing the frames to take things off the shopping list as I pick it so this additional feature would really come in handy.