Simple...
Call the US and they say they can't help you with a UK device.
Call the UK and they either say what is Echo or it's not released yet, or they have no idea what you mean about changing it from USA to UK.
Trust me, I'm banging my head against the wall here. You only need to read the email below from Amazon and you will get what I mean.
This was their total gibberish response when asked the simple question of changing the Echo firmware from USA to UK...
Hello,
As your query relates to our Amazon website based in China, your contact will be best served by our colleagues in Amazon.cn. You can contact Amazon.cn at the below link:
https://www.amazon.cn/gp/help/customer/contact-usFurther to your e-mail, I can confirm that, as your query relates to our US site your contact will be best served by transferring your request to my colleagues in Amazon.com
I've forwarded your enquiry to Amazon com on your behalf and they will endeavour to respond to you via email within a 6-12 hour time frame. This should assist you in resolving your query.
If for any reason you don’t receive a contact from them after the above listed time frame, you can find their contact details by clicking on the below URL:
http://www.amazon.com/contact-usI hope this helps. We look forward to seeing you again soon.
Warmest regards,
Harpreet K
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