If they are marketing this as a sound delivery device, well.... I have a home theater system for that. Or a smattering of Bluetooth speakers. Etc.
If the sound experience is what Apple thinks this is about, they have not been paying attention. Even two years late to the game, and they still are missing it. While the original Echo was cool, it was Echo Dot that rocked the market. In a world where a $40 device was the game-breaker, Apple is introducing a $350 gadget??