I fully expect one day when I ask for the weather or the time, Alexa will say "by the way, would you like me to order an umbrella?" or "by the way, you'd look great with a shiny new watch. Would you like to order one?" as Amazon tries to push all their wares on us.
I've already abandoned my Fire tablet (sold it) and 4 Fire TV sticks (collecting dust in my file cabinet) in favor of iPad and Roku because I couldn't stand how much Amazon tries to push Amazon content to me when I didn't ask for it or want it.