I'd say Hue all day, and twice on Sunday. Requiring a hub is a small price to pay for the reliability, effectiveness and automation capability that the Hue system brings to the table. Plus, the per-bulb cost (at least for standard white, non-color bults) for Hue is substantially lower than for LIFX, especially when you factor in the fact that some other Zigbee-based bulbs, like GE Link, are compatible with the Hue hub. Also, if you're looking to implement any automation, the lack of a hub means that you either need to have a phone or tablet dedicated to controlling your lights via an app, or utilize a 3rd party internet cloud service like IFTTT. With the latter your automation is dependent on unfailing internet connectivity, and with the former it means dedicating a tablet or other iOS/Android device to being at home and always-on. A hub is a much better way to go.
Of course, if you think your foray into home automation is likely to extend beyond just light bulbs then you really ought to be thinking about a more flexible and generalized solution (SmartThings and the like).